Monday, September 30, 2019
Mystic Monk Coffee Case Analysis Essay
Mystic Monk Coffee is a company established by Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming. The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually prepare for expansion of the order. Coffee is produced using high quality fair trade Arabica and fair trade/organic Arabica beans. There are many popular flavors such as Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. The company’s traditional target market has been the segment of the U.S. Catholic population who drinks coffee and supports the monastery’s mission. Industry Analysis The approximate number of coffee consumers in the United Stated is 150 million and 89 percent of those drinkers prefer to make coffee at home rather than purchase from franchises. Of the consumers who drink coffee at home, approximately 30 percent prefer premium specialty coffees that sell for $7 to $10 per 12-ounce package. These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans. Mystic Monk Coffee is among the distributors that produces a higher quality product. Company Mission The current mission is to produce a high quality product that is marketed to the segment of the U.S. catholic population who drink coffee and wish to support the monastery’s mission. The monks make their appeal by asking the Catholics to use their Catholic coffee dollar for â€Å"Christ and his Catholic church.†This is published on the website. Company Objective Mystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks lining in the small home to include accommodations for 30 monks. There is a property in the Rockies with an asking price of $8.9 million. The monks currently have a donation of $250,000 and a plan to raise the remainder of the funds. There are currently more than 500 inquiries who want to be considered to become a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a select few when he is able to expand. Company Strategy The company primarily uses word of mouth as a means of sales and increase of revenue. Sales are generated primarily from online orders. Mystic Monk also offers non-secular websites commissions on sales made to customers directed to the website. The website and its affiliates help the company to earn a net profit margin average 11 percent of revenues. SWOT Strengths: * The price is reasonable. The average premium brand coffee is sold for $7 to $10 dollars per 12 ounce package. Mystic Monk Coffee averages $9.95 per 12 ounce bag and all purchases over $25 qualifies for free shipping. * The monks are dedicated to making the coffee. Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God. Weaknesses: * The Carmelite Order currently has the production capacity of 540 pounds per day and the demand will soon exceed the production capacity. The production is also limited due to prayer and meditation throughout the day. * Advertisement is primarily by word of mouth. There are consumers who would try the coffee because it is of high quality and good price but do not know about it. Opportunity: * Through the sale of its coffee, the Carmelite Monks may realize their dream of purchasing the Irma Lake Ranch. * Donations made by individual supporters will help to fund the purchase of the land. * Expansion of the brotherhood through the purchase of a larger parcel of land. Threat: * Some people may not purchase the coffee because of the religious affiliation. * The price of the coffee may increase after the purchase of new land. *FINANCIALS NOT AVAILABLE Problem Scope The Carmelite Monks of Wyoming would like to purchase a ranch that would greatly increase its operations. The order currently has 13 monks working to produce coffee for sale and has a production capacity of 540 pounds per day. The company is sustainable because the monks have a specific goal in mind and all are on the same page when trying to reach the goal of the purchase. I selected this problem because although the company makes great sales, sales will not be enough to purchase the land. The company does not effectively advertise itself and will need to improve advertisement to increase sales. Problem: The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery environment is a unique challenge to the business because of the limited hours of production and also the limited access to the outside world. Although the monks are highly secluded, they manage to sell their coffee although it is mainly sold to Catholic believers. Solution: Mystic Monk Coffee can begin to be offered in small shops in the United States. I would not recommend supermarkets at this time because of the limitations of production. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets. With the purchase of new land, there will also be an increase in labor and production with the addition of new monks to the order. Problem: Mystic Monk Coffee has a target market of the U.S. Catholic population who drank coffee and wished to support the monastery’s mission. Solution: Mystic Monk Coffee should expand its target market. It can do this by targeting not only Catholics but all coffee drinkers in the U.S. who value price and quality. Most people enjoy a good cup of inexpensive coffee. The emphasis should not be on the support of the monastery’s mission but should focus on great coffee for a reasonable price. By doing this, the Monks would increase sales and eventually be able to purchase a larger property. Challenges: The monks may feel they are compromising their beliefs by focusing more on the coffee than their stated religious mission. If the monks focus on the fact that they are running a company that will eventually generate the sales needed to further their mission, this may ease the feelings. The monks may also want to increase their order by two to increase production and earn more money. Summary Although Mystic Monk Coffee has a unique set of variables, they will be successful in increasing sales and purchasing the land.
Sunday, September 29, 2019
BBC The Next Five Years Essay
Introduction The purpose of this study is to investigate the information strategy of the BBC. Having reviewed the various modes of enquiry, we have decided that the unbounded mode is the most appropriate in this instance. Using this, we have investigated the BBCs’[1] IS strategy, examining the external factors that may have an affect upon its planning and design. In addition we have reviewed other issues pertinent to the BBC to determine the possible negative of these might have on the strategy. Finally we have looked at the next five years to evaluate the relevance that significant advances over that period might have on the BBC IS strategy. Enquiry system            In compiling this report we need first to decide what method we are going to plan our research upon. There are five basic enquiry modes ranging from the simple to the complex and innovative. Enquiry Modes 1) Inductive-Consensual            As the words suggest this mode of enquiry relies upon one reaching a single conclusion by using a restricted range of interpretations, for example from previous researches into the subject matter. The result is influenced by the general consent of these opinions. For example if one asked the question â€Å"Is public service broadcasting superior to commercial,†and this was only put to BBC employees, the consensus is likely to answer affirmatively. 2) Analytic-deductive            This mode approaches the problem or enquiry from a different aspect. In this case the problem is broken down into its component parts. Each one of these parts is then analysed and tested for logic. Once this process is complete a formula is used to build the results from the analysis of those parts into a single solution that addresses the problem. 3) Dialectic            One of the more complex of the enquiry modes, the dialectic mode is based upon conflict or different viewpoints. It does not question the data, simply the views that are expressed about it, working on the basis that by discussion of the variance a logical conclusion will be reached. A relevant argument for this mode would be the discussion about whether the BBC should be allowed to sell advertising space in the same way that the commercial media does. 4) Multiple reality            Multiple reality recognizes that people will approach problems from a predetermined viewpoint, based upon their own experience and training. For example an Accountant will look at the commissioning of a new revolutionary BBC sit-com from a different angle of the program planner. This process therefore relies upon the problem being addressed from a number of viewpoints, which will essentially come up with a range of conclusions. 5) Unbounded systems thinking            This modes works on the basis that, in any given situation, all modes of enquiry are automatically brought to bear, and therefore cannot be separated. Thus, when addressing a problem every viewpoint and conclusion needs to be taken into account. Similarities and differences            All of the modes described above have similarities. All five rely upon the fact that there is a situation to be addressed in the first place. Additionally the point of the exploration, review and analysis of this problem, for all of the modes is to a) gain knowledge and b) reach a conclusion based on that knowledge, or a solution to the hypothesis or problem posed. Modes 1 and 2 above are similar to the extent that they both have a singular approach to the subject matter, relying upon one viewpoint (or consensus) being the input and the result.            With modes 3 and 4 the similarities are that both look for a range of viewpoints from which to approach a subject and neither attempt or profess to reach a singular conclusion, preferring instead to provide multiple conclusions.            Mode 5, in theory, displays the most similarity to all of the others. This is simply because it works on the premises that, in the real world, none of the enquiry systems and modes described can operate independently.            Equally there are some major differentials between these systems. The key difference is in their approach to a given situation. Mode one differs from the others in that it relies upon a consensus of opinion from a limited range of sources and seeks a single conclusion. Mode two differs from three to five for the same reason, but it also differs from one in the it analyses the component parts of the problem, rather than relying solely on interpretation. Mode three and four differ from each other in that they treat the conclusion in a different manner, three allowing differing conclusions to be presented, and four, seeking argument between different conclusions. Mode fives similarity is also its difference to the others, namely that it does not limit itself to a particular enquiry mode, instead using all formats. Strengths and weaknesses            Inherent in all enquiry modes are strengths and weaknesses, which need to be recognised. Inductive-Consensual. The strengths of this mode rest in the fact that it is focused in one direction, making it simple to use and relatively quick to apply to a given problem. Its weaknesses lie in the limitation of approach and its reliance upon consensus of opinion. There is no attempt to check the validity of core data. Using the BBC example used in the mode description, there is no guarantee that the consensus of agreement is based on a genuine or, because they are employees of the BBC, biased and inaccurate opinion. Analytic-deductive. In this instance the strength comes from the fact that the component parts have been analysed before arriving at a conclusion. It bases that conclusion on logic. Its weakness comes from the fact that, like mode 1, it relies heavily upon a single source of operator to address the problem or situation. Both modes 1 and two have a strength that is also a weakness. This relates to the fact that both seek to arrive at a single conclusion. This is strength when given a task that asks for a definitive solution and the receiver does not want to input into this, but a weakness when asked for an opinion or range of solution.  Dialectic. The major strength in this mode is that it does allow for differing viewpoints to address a situation, thus relating itself more closely with a real world scenario. Similarly, the fact that it does result in a range of conclusions, and allow these to compete against each other to reach a conclusion is good when seeking a final unified approach. It means that all the options have an opportunity to be considered and discussed. The argumentative aspect can be strength insofar as such an approach can often lead to a tempering of divergent views. Weakness may Multiple reality. Like Dialectic, the multiple approaches have the strength of numerous viewpoints. In this case though, it presents all of the options. This allows the receiver to consider the options from their own particular viewpoint, before they make the final decision. Unbounded systems. The strength of this system is in its unlimited approach to a subject. Using this method ensures that it covers all possible aspects, resulting in a wide range of probable solutions. Its weakness rests in the fact that it is cumbersome and, if used as a tool for a conclusive result, could not facilitate this. In addition it would be a time consuming project. For the purpose of this study we will be using the multiple reality mode. Information Systems strategy – External environment Socio-political            The BBC is a public service broadcasting organisation. Because of this there are more socio-political factors that impact upon the corporation and its operations than with most other businesses. From a social point of view one has to look at both society as a whole as well as individual groups. Such groups can consist of ethnic, class and disabled minorities. All of these groups expect to receive equality of service from the corporation. This means that the corporation needs to ensure that it represents each group within all of its programme output. For example, it needs to ensure that within the public face of its broadcasting such minorities are adequately represented, be that in a factual or fictional environment.            On the political front the BBC also has to deal with a number of factions. In line with other businesses it has to pay heed to governments and judicial legislation, although the difference that exists with the BBC is that has a closer link in that it is a public corporation. Similarly, like other media, regulatory bodies overview its product and output. However, in addition to these, the BBC has two additional political factors to deal with. These are the Royal Charter, which has recently been reviewed (2006) and the BBC Trust.  Technological            Trust is one of the key issues, which dictates the rate at which new technology is taken up. Often the speed at which technology develops is the one thing that makes trust difficult to achieve. No sooner has a user familiarised themselves with one system than this is rendered obsolete by a new one. Davis (2002) in his paper written for the Joint Information Services Committee posed the question that many users were asking. â€Å"How sure can one be that the outcome of an interaction is what it purports to be?†As it operates within the business medium, the BBC has greater access to technology than other organisations. It is an integral part of their broadcasting environment. This includes such areas as Broadband, digital and interactive technology. Internally it uses similar modern technology to other media businesses, in terms of computers, network systems in addition to the TV and radio broadcasting technology. The latter includes such things as cameras, film equipment and outside broadcast vehicles. However, as Paul Cheesbrough, BBC head of technology for production and technology direction, admitted in his interview with Miya Knights (2004), their internal systems do need updating in a number of areas, where he says, â€Å"Internally, our processes for producing and authoring content have been the same for many years and are still very physical. It’s a very distributed set-up with lots of physically-based processes in between.†The internal technology of an organisation is important (Glasson 1996) Economic – Geographical            The BBC, unlike the commercial broadcasting media, does not receive money from other businesses in terms of advertising revenue, nor much in the way of sponsorship. It is funded in the main by a system of revenue from the television and radio licence, together with the annual financial support that it receives from the British government. Despite the wish, within some factions of the corporation to change this situation, so far this has been rejected. The only other of funding available to the BBC is the commercial sales it makes of its programmes to other broadcasting media throughout the world, including joint ventures, and sales of its products through other medium, such as books and publications, CDs and DVDs.            From a geographical point of view, the BBC is predominately a British based broadcaster, although it does have a world service for radio, originally set up with the intention of providing a link for armed forces overseas. Historically it has concentrated upon this limited geographical area through which to develop and market its products. However, it does produce programmes relating to and based upon many areas of the world. Nowadays it is also making use of the Internet through which to extend its audience. To add to its home-based productions, the BBC also buys programmes from other media throughout the world. Impact on IS strategy planning and design â€Å"The social, legal, political, ethical, and ecological issues facing business have never been more complex or more difficult to comprehend,†wrote Stephen Wartick (1997). This statement is particularly applicable to the BBC. The factors mentioned previously form an intrinsic element of its Information Services at the planning and design stage. From a social point of view the BBC is required to cater for all sectors of society. The means that part of its strategy has to be geared towards minority groups. In addition it has historically been seen as a provider of learning, necessitating part of its information system strategy to be used in that direction. Political issues also impact upon its planning and design because, as a result of the need to divert resources to other areas set within its charter, this means that there are fewer resources available to pursue avenues that it might otherwise wish to develop. There have been instances in the past where the political forces have tried to introduce a modicum of pressure onto the corporation and, knowing this is a possibility, must impact on the corporation strategy. The area where the BBC does appear to both holding its own, and in some respects, making significant advances, is in technology. Whilst internally there are areas that need addressing, from an external and production standpoint the organisation is keeping up to date. Here it has encompassed the changes that have occurred since the Information era began in the 1970’s, using modern technology to maintain its reputation as possibly the best broadcaster in the industry. The planning and designing stages are very important. As Paul Cheeseburgh (2004) observed â€Å"The term ‘digital islands’ means a lot in our industry, but there’s no point in moving from analogue to digital processes if those islands are disconnected.†Nevetherless they have made some of their processes more cost competitive as a result of technology, with the use of digital technology being an example of this. Economics probably has the greatest impact on the businesses IS strategies and their planning. Because its funding is subjected to restrictions than other broadcasters, this means that some of the innovative ideas that the BBC might wish to develop may not be possible due to financial restrictions. Similarly, it has a finite budget from which to take advantage of technology advances in the way that it would like to. Geographical issues have an impact on the IS strategy. Being a media corporation means that they have to plan for communication access sometimes to even the remotest parts of the world, and have a variety of climates to contend with. In the equatorial countries for instance, the corporation has had to make use of refrigerated broadcast vehicles. Impacts on IS strategy Risk Categorization Scales            As has been widely publicised, Information systems and Technology attract risks and these manifest themselves in a number of ways. In all areas of life and business, there is the risk of sabotage (Stewart 2000) Technology for instance, suffers from hacking, virus and other dangers instigated from outside sources. Then there are the mechanical and accidental risks.            Knowing that these events are likely to happen even in the best protected of systems, it is vitally important that this eventuality is recognised and addressed at an early stage. Kim Andersen (2005) in his book on the subject, shows â€Å"how getting things right†helps the information system. This is particularly relevant in a broadcasting organisation such as the BBC. At all stages of the development of an IS and IT strategy plan a consequence analysis should be carried out, this is relevant at each subsequent change as well. Within this process one needs to identify where the possibility of risks lies, what type of risks could attach themselves to the area in question and what the effect of those risks might be. Figure 1 (see appendices) gives an example of a consequence matrix. Effect/probability/Action Grid            Having analysed the areas of risks and the types of risks that could occur, one then has to categorise and evaluate the risk. This means that one needs to first work out what the effects of that risk will be. Will it be in favour of the organisations and its IS and IT, or will it be fatal. Or will it be somewhere between the two. The next step it to ascertain the probability factor. What is the likelihood of the risk occurring, negligible or certainly? Armed with this information one can then work out what action to take in terms of prevention, assuming that the risk is not to the businesses advantage. Figure 2 (see appendices) shows a simple grid detail the possible results of this analysis. Confidentiality, Integrity and Availability (CIA)            Following on from the previous analysis, the organisation needs to work out what impact this potential risk will have on the business. This can be categorised in three ways. Firstly there is confidentiality and privacy. The BBC IS and IT systems contain a lot of sensitive data, both from an internal and external point of view, such as staff and financial details. It could be embarrassing and costly if this information were to be obtained illegally, in addition to the fact that it could see the organization facing legal action for breach of confidentiality. This area will impact on the information system, (Mwangama 2006)            The second impact of risk could be to the integrity of accuracy of the data. If information is tampered with or altered in any way this would have serious consequences for the business.            The third area of impact is when the data or system is corrupted of deleted. In this case the system or database would be unable to operate and, in an extreme case the contents and data non-recoverable. Potential Negative Impacts 1) Technical            From a technical viewpoint the negative impact of the consequences of risk will attach to the strategy planning and design. For example the BBC would need to ensure that, by the introduction of new and more versatile systems and upgrades, this does not increase the risks. If this appears likely then the direction of the strategy will need to be reappraised. Similarly, if by installing new software the system becomes less secure in terms of the data access, the necessity and cost benefit of new software should be evaluated. This may result in technology and information system upgrades being delayed until such time as the security of the hardware can be guaranteed to be as risk proof as possible. 2) Non-Technical            The organisation also needs to look at the negative issues that the consequence of risk may raise in relation to human and business processing issues. Employees and others involved with the Corporation have a right to expect personal information to be maintained in a confidential and secure manner. The shoulders of the organisation that has the information, to keep it secure. In addition to this is the damage of such a risk to the business processes. It is not only losing of the programmes, which would prove costly enough, it is also the potential of lost data, which in some areas could be irreplaceable. Ethical Issues            Added to all of the above are the ethical issues surrounding risk. The BBC, like all organisations that keep sensitive and personal data, is subject to both the data protection ACT and their own professional code of conduct and ethics. These include a duty to not harm those for whom you are responsible for and to respect their right to privacy, which includes ensuring that any personal information that they give to you are kept safe. Thus it cannot be passed to a third party, either by the organisation itself or by the intervention of an outside party. Even if that third party is committing an illegal act it does not absolve the corporation from liability. In the modern legal environment, if such an event occurs, the possibility of legal action being taken the organisation is very likely. The code of conduct for the BBC also states that it sees part of its duty being to respect and honour human rights. This extends to ensuring that the technology that is installed within its systems offers the same rights.            In addition to the rights of the individual whose rights have been violated there is the impact that such a breech will have on the corporations’ own reputation. According to a newspaper report written by Owen Gibson (2005) the BBC recently revised their code of ethics to take account of some of these issues. The Next Five Years            Strategic planning for the future of information systems is important. (Ward & Peppard 2002) A business needs a â€Å"clear vision of where it is trying to go.†(Andersen 2004) and to produce the correct strategy the BBC needs to know what events will impact on the strategy. External changes In terms of the future, the next five years are likely to produce changes of significance in terms of IS and IT in a number of areas, in hard and software (Mark Haggerty 2006). The advances in wireless technology are one area where these advances are proving to be particularly rapid. This development will allow both television and computers to become really possible, with consumers able to carry the receivers in pockets. They will then be in a position of being able to view at any time and in any place. Wireless technology development will also have an impact on broadcasting in that it will allow ease of access for people involved in news reporting, such as with the BBC. Using these systems, particularly in their news department, the corporation will be able to achieve instant news reporting from almost anywhere in the world. In addition the reports will be able to be accessed and reported on air in real time, in other words as it happens. Continued development in satellite technology will also improve the ability of the BBC to achieve its strategy of moving closer towards a more â€Å"on-demand†consumer environment. Video conferencing is set to be one of the main growth areas in technology over the next five years. (Laura Hailstone 2006). This technology is already being used and implemented by a growing number of businesses. In addition to the business use, this technology is set to move into the private sector, allow for projects such as games shows to be conducted with participants not having to move from their home. With increasing computer technology being incorporated within television sets, the opportunities are available for television presenters to be able to interact directly with the consumer. There will be continued developments in the field of interactive media. The continuing improvements in this area will eliminate the need for there to be two or three machines in a household in order to give the consumer flexibility and choice. Within the next five years the facility of recording direct from the TV should improve substantially, allowing additional onset recording facilities, improving upon what systems such as sky offer already. Interaction will also affect the BBC’s learning facilities leading to closer interaction between teacher and learner, (G. Conole et al 2000). B. Davies (2002) also showed how modern and future information system developments are impacting on users in the education arena. An area of significant relevance to the BBC is the continued development of compact storage systems, such as the MP3. From an internal point of view this will mean less space utilised for storage of produced material, therefore reducing the corporations costs in the area of storage. With the increase in globalisation, business systems will also witness significant innovation over the next five years. Such programmes as the multi-national, multi-lingual supply chain software could be implemented within the BBC, providing it with more accuracy and accessibility in terms of its global operations, allow it to work more closely with the stakeholders who supply the corporation and ensure that the quality of the product is maintained. Internal changes            The BBC will see changes in a number of areas of IS and IT. It is expected that within the next five years media broadcasters will need to keep updating their technology and systems to meet the increasing demands from the public in the way in which programmes are presented. Digital development is something that the BBC sees as having a significant effect over their programming abilities over the next five years. From the point of view of the production side of their programmes, a test run on one programme has shown that it produces a significant cost reduction. More developments of this nature are planned. Development of the digital technology for the end user is also seen as a means of being able to extend the ability of the viewer to have more control over the way in which they organise their personal viewing or listening schedules. The corporation is planning to use this to restructure the way in which it produces programmes and extend the range of interaction with the consumer. Further developments on the World Wide Web are also being looked at. This will provide the BBC with the ability to make its services available in a number of new ways, including providing a service where programs can be downloaded and watched for a limited period, thereby avoiding the possibility of this being stored and affecting others possible sales of the programmes. As part of this development they are working with all of the major software organisations in the development of products, which will open new opportunities in terms of programming. The BBC sees, what its Director-General Mark Thompson (2005) â€Å"On Demand†television as the way forward in technology. In addition to this the BBC are also developing ways in which their programmes can be transmitted for screening on a range of portable devices. From an in house perspective the BBC sees that IT developments over the next five years will enable it to integrate all of its in house operations, linking together internal systems that previously have been disconnected. Internally there will also be changes in terms of office systems and other related technology usages. Microsoft’s chief technology officer, in his interview with Chris Nuttall (1999) stated that â€Å"every five years there is a revolution in the computer industry.†Therefore it is necessary that organisations like the BBC have a strategy prepared for it. Evidence Research shows that all of the changes outlined are evidenced. Tafazolli, Rahim (2006) comments â€Å"that the days of the totally wireless technology are close and that soon consumers will be able to access the media wherever they are.†Future Tech (2006), have noted that one organisation is already well advanced on a system of voice recognition for the purpose of media viewing, amongst other applications. The article also reveals that MIT are developing the computer glasses, which will make operation of computers and televisions much less tiresome, allowing the consumer to operate TV and Computer without using hands. The article also reveals that hardware companies are working to make the computer less visible. This means that, instead of the current box on the desk, they may be incorporated in the TV or portable devices, which can be, located and operated from anywhere. The BBC launched â€Å"Creative Future Project†. Part of the remit for this project is to continue to monitor the advances in new technology with a view to using the technology as part of its development strategy for the future. The project, and the BBC’s IT department are working with a number of the largest software houses, such as Microsoft and Apple, to development programmes and systems which can assist in the development of broadcasting. Energy consideration is already an area that the BBC is aware of. In the future the role of Information systems and technology will take on more significance in terms of its contribution to energy conservation, (J & R. Franchi 2004) Bibliography Andersen, Kim Viborg. (2004) The Past and Future of Information Systems. Butterworth-Heinemann Ltd Carpenter, Leona, Shaw, Simon and Prescott, Andrew (eds) (1988) Towards the Digital Library, The British Library, London Conole, G., Jacobs, G., Squires, D (ed) (2000), The Changing Face of Learning Technology. Cardiff: University of Wales Press, 1-3. Davies, B. (2002), How new technologies are impacting on users, Joint Information Systems Committee. Retrieved 17 July 2006 from: http://www.jisc.ac.uk/index.cfm?name=pub_inform2 Franchi, John. R. Franchi (2004) Energy, Technology and Directions for the Future. Elsevier Academic Press. Future Tech. (2006) Future Computing. Retrieved 12 July 2006 from http://www.pages.drexel.edu/~jwb24/newtech/integrate.html Gibson, Owen. (2005) New Ethics Code for BBC. The Guardian Glasson, Bernard, C, Vogel, Doug, Bots, Pieter and Nunamaker, Jay (1996) Information Systems and Technology in the International Office of the Future. Chapman & Hall. UK Haggerty, Mark. (2005) GMS Software development. The next five years. Clientside News Hallstone, Laura (2006). VC market set to grow over the next five years. Retrived 16 July 2006 from www.vcunet.com Knights, Miya (2004) Interview with Paul Cheeseburgh: BBC sees new technology horizons. Retrieved 18 July 2006 from http://www.vnunet.com/vnunet/analysis/2132111/bbc-sees-technology-horizon Mwangama, Ena. (2006) Information in the Next Five Years. Retrieved 18 July 2006 from http://www.comptechlib.com/326.html Nuttall, Chris. (1999). Windows to lose its crown within five years. Retrieved 10 July 2006 from http://news.bbc.co.uk/1/hi/sci/tech/253592.stm/ Press Release (2006) Response to the white paper. Retrieved 16 July 2006 from http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/03_march/14/white.shtml Review of the BBC’s Royal Charter. (July 2006). Retrieved 17 July 2006 from http://www.bbccharterreview.org.uk/pdf_documents/BBCRoyal%20Charter_july06.pdf Stewart, R.A. (2000). Dam Risk Management (Invited Paper). Proceedings of the International Conference on Geotechnical and Geological Engineering (GeoEng2000). Melbourne, pp. 721-748. Tafazolli, Rahim (2006) Technologies for the Wireless Future. Wireless World Research Forum. UK Thompson, Mark (Director General) (2005) Creative Future Project. Retrieved 16 July 2006 from http://www.bbc.co.uk/thefuture/text/creative_future.html Ward, John and Peppard, Joe. (2002) Strategic Planning for Information Systems. John Wiley & Sons Wartick, Stephen L. (1997) International Business and Society. Blackwell Publishers [1] British Broadcasting Corporation
Saturday, September 28, 2019
Cyclermate Report Essay
I. An executive summary Dai Armstrong and Lewis Llewellyn are the two men who planned to open their own company after being superfluous due to the shutting down of the steel plants in their town of South Wales were Dai Armstrong and Lewis Llewellyn. They became good friends because of taking part in the local club of cycle touring together and decided to start Cyclermate, which was a bicycle manufacturing company that was laid down in the year 1988. In the beginning of time, Cyclermate gained a huge influence over the share of the market. The company appeared well with no problems and difficulties up to 2010, the time when the business is in trouble, it confronted lots of consequences with respect to operation human resource and finance. Therefore, the demand by purchasers fell continue sadly even though the prices were cut down by the company; the distinguishing attributes of the goods were not up to the quality as they were earlier. The rising complaints from the customers regarding degrading quality and faults in the product and the concern by the bank manager regarding the overdraft could cause trouble if the problems are not solved as soon as possible. Because of that, the company requires a right way to deal with this issue and save it from the edge of going bankrupt. II. Introduction Based on case study research in Cyclermate Ltd. and a series of case in community, this report will work out the financial problems and various other problems confronted by Cyclermate. It has been designed to analysis the business environment and management, measured by SWOT and PET models that are required to be looked upon. The report also draws on a brief summary for the financial side of the business. In addition, this report takes into account an examination of difficulties confronted by Cyclermate and possible solution for the problems, included short and long term solutions. Another function of this report is to examine how the company could get out of the crisis and get back to the current market share. Finally, the report brings us some recommendations and conclusion of the whole Cyclermate case study. III. Analysis of Business Environment 1. PEST Analysis PEST analysis is involved in the chief external environmental that effect or control considerably a business strategy. As we can see, PEST is aimed for Political, Economic, Social and Technological matters that can affect the business. PEST is recognized to persuade it in a utile manner of summarizing the external environment. However, it may be adopted the ability of how an establishment should react to these factors. Political Factor A political factor has a powerful impact on income tax, labor law, trade restriction and many more. Company did not recruit enough workers to meet the targets and worker had to work overtime to get the work done and workers are getting paid at normal rate. Using a traditional method may harm workers health and decreased their productivity as well. These mistakes made Cyclermate become a target of health and safety agencies. They have to improve the quality or else they can be stuck in authorized issues. On the other hand, they also need to achieve higher standard in manufacturing to meet requirements of the market, especially foreign markets. Economic Factor Cyclermate had purchased a larger storehouse for goods, which indeed was essential to them but did not suffice their requirements. Purchasing a warehouse, which fulfilled the needs of the company, could have saved a lot of money and that same money could have used in new or currently in existence projects. Another factor in economics that affects to the development of Cyclermate Ltd is labor. The unemployment rate is increasing, therefore, this is a good chance for this company to choose worker more easily, and employ them easily with affordable price. Social Factor Social factor has a powerful impact on human behavior, Cyclermate had many order but they did not have enough workforce to complete these orders. They have to work long hours in order to achieve their goals. One more important thing is that high-speed innovation as well as the increasing demands of consumers requires Cyclermate to change and improve every day. But there is a truly infact that living standard of clients could effect to their choices. The higher income distribution they get, the higher demands they re Technological Factor Cyclermate Ltd is using the oldest way to advertise their products by posting advertisement in traditional newspapers. It has limited their goods to the customers. Instead, this company can set up its own website. In addition, Cyclermate Ltd is using the oldest way to advertise their products by posting advertisement in traditional newspapers. It has limited their goods to the customers. Instead, this company can set up its own website. 2. SWOT Analysis It is a methodical technique that is utilized to categorize and identify substantial external (Opportunities and Threats) and internal (Strengths and Weaknesses) factors confronted with a specific area. (Johnson, 1993) It renders data which are useful in corresponding the capabilities and resources to the spiritual atmosphere in which it functions and hence is a significant addition to the planning and marketing procedure. (Pearce, 2005) Let have look at the SWOT of cyclermate to understand more about the current issue that company has to face with. Strengths Direct channels of sale Cyclermate has direct channels of sales with the direct sales and direct shops; hence intermediary’s cost is largely eliminated. Reducing the cost of manufacturing could unquestionably help Cyclermate achieve a huge share of the market. As direct channels are in direct contact with the providers, thus, it could help in increasing in quantity or value of the sales and it provides a good opportunity to the providers to empathize the clients and could make required changes are per the requirement of the customers. Motivated workforce The employees at the Cyclermate are extremely pioneering and are can fully utilize and achieve any given objective or alterations in the company but they are inhibited by the administration as a result they are unable to express their views freely. The employees could have a crucial role in the company for its overall growth and development. Possession of buildings and lands Unlike Cyclermate most of the companies don’t possess either building or land and hence have to pay the heavy rents which adds to the cost but cyclermate can make any changes in the buildings and could capitalize in whichever way they wish to as they own it, which reduces the overall cost. Weaknesses Inexperience and unmotivated staffs of the company The company has made use of untrained workers. These untrained workers are not given the proper training after their employment. It is the fact that the employees and the staff are never allowed to put forward their creative and self-ideas due to the policies of the management, as a result of this motivation in the staff is lost. Sales are decreasing in amount or degree and there is piling up of stocks in the warehouses which generates a feeling among the staff that they are not under a good management and as this feeling flourishes they lose hopes from the company and it has a very bad impact on their morale. The investors do not truly interested in the business Due to the low returns on the capital invested by the investors, they are unhappy with the performance of the company and are losing faith in it. In addition, the very fact that the shareholders were not paid any interest last year, it may result in the withdrawal of their money from the company. The quality concerns Because lack of the power to be effective of the staffs to keep up the measures of the goods and the quality of raw material utilized is leading to degraded quality of the goods eventually. Old machinery such as traditional spaying technique, painting and low-quality stock control technology needs updating as soon as possible if the business hopes to improve the production and sales in the coming time. Opportunities Take the advantages of social media Cyclermate should launch its website, which provides complete detail and range of the products available with them. Company can employ a new computer system for keeping a good database of the company. They can introduce online selling and modification according to the wish of customers. Introduction of new machines They should introduce some of the modern machinery in order to achieve higher-level productivity. Cyclermate could bring in new robotic machinery in the production process that will lead to speedy output and a superior quality of goods. Employ trained workers They have the opportunity to make use of the trained workforce, which has been recently laid off from the nearby production site. More workforce means opportunity to gain more productivity. Threats Overseas competitors As a result of the growth to a global or worldwide scale, many companies from across the globe have entered the market with products of low price and high quality, which certainly is a threat for Cyclermate as it supplies good with high cost and of lower quality. Due to recession, which is prevailing in Europe the purchasing power of people is going down. Thus, company can have reduced sales or can face financial crises. Reputation Due to poor-quality product for a period of Cyclermate’s reputation is going down and therefore people do not like to go for their products. Huge retail Merchants Retail Merchants like Argos and Halfords are captivating the market eventually and it might happen that Cyclermate may lose the market share completely. Customer threatens them to sue their company after their product was fail in delivering the good performance. IV. Analysis of Business Management 1. Financial Problems Prob. 1.1: Uncontrolled cost The main problem that company is in this situation is because of the uncontrolled cost and mismanaged budget. The costs are increasing yearly with the sales and selling price of the products going down. Let have look at the financial statement that company has  £210,800 worth of non-current assets. Loan request will be refused as company only holds cash fund of  £675 into their bank account. Costs are increasing at a rapid rate year after year. Asset turnover ratio is 2.06:1. This indicates that the profit margins for the company are very low that’s why the ratio is so high. We can also conclude from this that the company’s pricing strategy is not effective leading to lower profits. Prob. 1.2: Dealing with a big loan Creditor days – 24 days leads to the company has to pay back it its debtors in 24 days and it is just left with 675 £ of cash. The Company is liable to pay  £87,500 to the creditors and if they don’t so a legal action may be taken on them, which are not good for company’s reputation. They may talk to the creditors and ask for an extension in time for payments as they are going through financial crisis and don’t have money right now to pay back. Prob. 1.3: Lots of inventories Besides, it shows that the majority of inventories are stored and not effectively managed, that is why current ratio is at such high level, which also means low sales and low revenue gained. Moreover, the company relies on the bank loan as the main monetary support. 2. Operation Problems Prob. 2.1: Stock control system Disturbingly, materials are always in the shortage which results in the disruption of the production process recently. Although the demand is higher and higher, company cannot meet their requirement because of lacking necessary components. Prob. 2.2: Inappropriate division of duties The inappropriate division of duties obviously had made such a burden on many workers. In particular, Dai Armstrong has to deal with many tasks such as making all the frames, factory manager and business director at the same time. He himself also finds it hard to keep up the level of production (approximately 8 frames/day) because it requires the harsh physical demands. Prob. 2.3: Assembly is a complex process Moreover, assembly is a complex process, which takes 2 or 3 hours for one person. Janice Jones and Ffred Gregory often have to work overtime to catch up with the progress. As a result, their health and time issue could be heavily damaged. 3. HR Management problems Prob. 3.1: Improper workforce in manufacturing Unreasonable workforce division is one of the most serious problems of Cyclermate Ltd. Besides, lack of experienced employees and the aging workforce are worrying the production process and raising a big question for a more effective training system. Prob. 3.2: The training system creates The training system creates such obstacles for the assembly process. Typically, Fred, who is 18 years old, is a new and un-experienced person; the training for him is necessary, however, not easy at all. It takes so much time to instruct Fred in traditional way, which is apparently the cause of slow production recently. Prob. 3.3: Corporate culture The staff is highly de-motivated due to decreasing sales and profits and also the behavior of the management as in the sinking company they are not free to put up their ideas even if they do they are rejected because of the superiority of the management. V. Solution A. Short term and immediate planning 1. Financial problems: Solution 1.1: Cost in selling and distribution Cost in selling and distribution could be possible declined to save more money for the company such as cutting cost for postage and courier charges by substituting by cheaper service, as well as the travelling and hospitality. Those indirect costs contribute such high cost to the manufacturing of the cycles, restricting them would help boost the sales with cheaper price. Solution 1.2: Ask for trading debtors to repay The solution to this issue is that they should strictly resolve and for the trade debtors to repay the loans as soon as possible. The amount of $200,571 would help the financial situation better in the coming time. Once their assets are raised through and their liquidity are proved to be valuable enough to afford the loan, it will be beneficial for them to borrow money from the banks. Solution 1.3: Direct sale prices Cyclermate’s direct sale prices are higher than shop sale price. In order to generate healthy revenue, Cyclermate needs to reduce their direct sale price. By reducing the direct sale prices will increase their sale and it will be easy for them to generate healthy revenue. 2. Operation Problems Solution 2.1: Buy stock when needed Company should only buy stock when they needed. Buying stock earlier will harm company’s financial positions, because raw material does not hold their value and it has got more chances of losing its market value. Solution 2.2: Require clear division A good answer for this problem is that the company should require clear division to who is able to undertake and separate arrangement of duties. Specifically, assigning other qualified person on frame-making position so that Mr. Dai could concentrate and dedicate himself to external relations business only. Solution 2.3: hiring more experienced labors The company should consider hiring more experienced labors for assemble line and frame-making because Mr Dai can no longer put up with the physical requirement of the task. With those simple tasks like packaging, it is acceptable for free hand employees to help out, but only when they finished all their tasks. 3. HR Management problems Solution 3.1: Employ cheaper labors In this case, the company can consider employ cheaper labors that are suggested by Maldwyn Jones: Chinese or Taiwanese labor to make the machine for them- much better quality but half the price and move Idris Pugh to higher position as a supervisor for the whole wheel-making process. Solution 3.2: Improving the staff’s skills This training program involves directly in the new changes with a purpose of improving the staff’s skills, expertise and methods to complete an error-free task, exposing them to unfamiliar ideas and of course, giving them the chance to practice task under time/speed limit. Solution 3.3: Core business value Trust in others and a firm belief in overcoming difficulties (set up new mission: overcome difficulty, minimize waste and consequence) B. Long term and efficiency improvements Present fiscal condition of Cyclermate (Accounting ratios).The acid / liquid ratio of Cyclermate is 0.76:1, which depicts Cyclermate is incapable to satisfy indebtednesses of shorter term, which mean that it would not be competent to satisfy fiscal difficulty which may happen in the time to come. The Asset turnover ratio for Cyclermate is 2.06:1. As the ratio is excessively high, this means that profit margins are very low. The pricing strategy of Cyclermate is ineffective and because of that low profit. Return on capital employed –Cyclermate has far too less returns on the capital employed, just a mere 0.11 or 11%. Debtor days –It would take Cyclermate 115 days to get back the money from debtors. Creditor days – Cyclermate has to pay back in 24 days to its debtors with a cash balance of 675 £. The financial statement of Cyclermate shows that it has non-current assets which is of worth  £210,800.Any request regarding a loan from the bank will be refused as it has a mere cash balance of  £675. It may get a loan based on the position of its non-current assets. In place of the above-discussed alternative, it can sell its freehold land, which is worth  £160,000, and use the proceeds from the sale in the business. Cyclermate could acquire funds if they pursue its trade debtors to pay off soon. Debtors worth  £200,571 are to be recovered and the funds would be acquired soon if the debtors do not default and pay in full. Once it has sufficient fund, Cyclermate could apply for the bank loan. VI. Conclusion Overall, Cyclermate will have a better future if they operate their business in slightly different ways. Cyclermate products were famous for its quality and price,if the company still provide what the consumer wants than it would be no harm to the company. But there few changes needs to be changed and once the new rules and regulation apply into the business than it would be a great opportunity for Cyclermate to operate their services. Moreover, With the movement of new threats into the marketplace the present systematic plan of action of Cyclermate is continuously below the acceptable level in its performance due to the fact that the new firms and the existing organizations are coming up with improved quality of products at a cheaper price VII. Recommendations The company must sign up correct individual as per the requirement of the position. Currently the management is interfering in the process of production and is unable to focus of the activities they should be concerned. The financial hardships through which Cyclermate is going through at present could be resolved by selling the unused stock that is piled up in the warehouse. In order to generate revenues and funds to invest in other arena of the company, Cyclermate must sell its freehold land that would certainly generate high revenue. In order to achieve higher output and productivity, modern technology should be applied in the production process. Installing a computer database through which the management could look into all the important and relevant data as and when required. Cyclermate should launch its website, which provides complete detail and range of the products available with them. Reducing both direct sales prices so as to sell the current stock and trade debtors. Employing young and trained workforce that is fit for the position.
Friday, September 27, 2019
Environmental and Global Health Issues Essay Example | Topics and Well Written Essays - 1250 words
Environmental and Global Health Issues - Essay Example Although the outbreak ended in 2003, the reoccurrence of the infection is possible because it is a cross species exposure that creates the introduction into the human population and there is little that can be done to fully protect against a new outbreak. Through protocols that provide for rapid information, reporting the illness and preventing its spread can now contribute to protecting the population. The following paper analyses the initial outbreak in 2002 and its spread throughout the world and then explores appropriate protocols for reporting a discovery of the illness within the community. In addition, information on addressing poor air quality environments for respiratory patients is explored to further the examination of influences on respiratory through poor air quality and the modification of treatment during these periods of time. Analysis The Outbreak The origin of the introduction of the illness into the human population was likely from a bat that interacted with an int ermediary animal that was then sold in a Chinese food market. The virus is found in the Himalayan palm civet and the raccoon dog which are suspected to get the virus from bats, both having been present at the market that was the origin of the virus and might have either one been responsible for the outbreak into the human population (Shetty, Tang, & Andrews, 2009). The first documented case of the illness occurred in the Guangdong province of China. The illness was identified as coming from a unique Coronavirus that was identified as the etiological origin of the disease that could travel between humans through contact at an efficient rate. A doctor who had been treating patients in the province traveled to Hong Kong and began the outbreak from exposing to the virus those he encountered in the city and at a social gathering. Those he encountered spread the illness into other regions of Hong Kong, Vietnam, Canada and Singapore (see Figure 1). This spread of the illness brought it int o the notice of the global community which provided for action that contained the illness within four months of the initial outbreak. (M’ikanatha, 2007). Figure 1 Spread of the SARS Virus from Hong Kong (M’ikanatha, 2007, p. 512) The Epidemiology SARS or Severe Acute Respiratory Syndrome developed in 2002 in Hong Kong with the disease spreading worldwide causing 916 deaths and over 8,000 known cases. The cause of the outbreak was the Coronavirus which is found in avian and mammal populations and is important for some species, but can cause respiratory tract infections in a variety of more domesticated species, including humans (M'ikanatha, 2007). The illness ran its course from the winter of 2002 until the last reported case in June of 2003. Overall fatality was averaged at about 10.9%, with only 1% occurring in those under 24 and 6% for over the age of 25. It was worse for those over the age of 44 with a 15% rate of fatality and a 50% rate of fatality for those over t he age of 65 (World Health Organization (WHO), 2012). M’ikanatha (2007) describes the following factors as unique aspects of the SARS virus: the agent of the disease was novel, the transmission mode of the virus and how to prevent the spread was unknown, the World Health Organization issued a rare global alert, it created population fears that were unique to the time, healthcare workers were the most frequent victims and the
Thursday, September 26, 2019
Position paper Essay Example | Topics and Well Written Essays - 1000 words - 4
Position paper - Essay Example The existing lease accounting model is inconsistent in nature. Leasing is regarded as the most preferred financing option for the entities or the organizations. The leasing technique adopted in accordance with the existing technique in the past has caused various problems and differences in presentation of the financial statement of the entity. Therefore in order to overcome the limitations of the accounting standard in relation to the leasing, new proposed International Accounting Standard is formulated or introduced. According to the International Accounting Standard 17lease will not distinguish between the operating and the financial leases. The limitations or the challenges faced by the company in applying the accounting standard as per the International Accounting Standard and the FASB affected large number of companies or the industries entering into the lease agreement. In response to the criticism faced by the organization or entity for recognizing the operating and financial lease on the balance sheet of the concerned organization or entity, the standards are revised. The existing standard failed to meet the needs and requirement of the users of the financial statement. It fails to provide a faithful representation of the financial and operating leasing transactions. In order to overcome and face the criticisms the Standards in 2006 initiated a joint project for improvement and development of the financial reporting on the leasing activities of the organization under the International Accounting Standard Board and the US GAAP (Walton, 2011). The boards have decided to improve the approach for recognizing the asset and liabilities and the obligations created by the lease activities of the entity. The main objective of improvement or introducing revised accounting standard is that the company must be able to recognize the asset and liabilities arising from a lease. This initiative will
New York Computer Forensics Essay Example | Topics and Well Written Essays - 750 words
New York Computer Forensics - Essay Example New York Computer Forensics Company has skilled and expert computer forensic staff and experts. These people effectively utilize the proven methods and sophisticated software, and tools which can be used to analyze and retrieve the entire data on a crime scene system to as absolute level as probable. In this scenario, this kind of material can include deleted files and e-mail and logs and other details that can be related to the problems and issues being examined. In addition, experience in a variety of investigation scenarios over the years has permitted and skilled New York Computer Forensic Services to build up procedures and started measures that make results matchless in the Computer Forensics field (Global Digital Forensics, 2012).Services offeredThe reality is that almost all information and data formed in this day as well as age is in the form of electronic design. Additionally, New York Computer Forensic Services support a wide variety of businesses in all aspects of compute r forensic authentication achievement, protection, and arrangement by minimizing expenditures and making sure that proof does not become tainted. In addition, New York Computer Forensic Services Company specializes in a number of forensic services, which are: (Global Digital Forensics, 2012) Guidance Software Professional Services Company offers their clients most effective and direct access to technical capability with a personalized practice that enhance their return on business investment.... ly, New York Computer Forensic Services support a wide variety of businesses in all aspects of computer forensic authentication achievement, protection, and arrangement by minimizing expenditures and making sure that proof does not become tainted. In addition, New York Computer Forensic Services Company specializes in a number of forensic services, which are: (Global Digital Forensics, 2012) E-mail Forensics Computer Forensics Network Forensics Data Acquisition Full Computer Forensic Investigations Evidence Processing Database Forensics Backup Tape Analysis Correlation and Link Analysis Forensic Analysis Expert Testimony Guidance Software Professional Services Guidance Software Professional Services Company offers their clients most effective and direct access to technical capability with a personalized practice that enhance their return on business investment as well as speeds-up their time to value. In addition, using the Professional Services from Guidance, business employees atta in a trusted consultant to meet their objectives in all regions of digital analysis of any walk of life. Additionally, the Guidance Software Advisory Program (GAP) is aimed at ensuring successful acceptance and implementation of the EnCase application suite of the software system into a company’s business operations and processes. Moreover, the tactic of Guidance Software Professional Services for investigation is based on examine, plan, and frequent assessment of procedures enhancement and risk (Guidance Software, 2012). Services Offered There are many services and support areas offered by Guidance Software Professional Services Company. Given below are some of them: (Guidance Software, 2012) Casework Services Implementation Services Cyber Security Assessment Services Data Mapping
Wednesday, September 25, 2019
The Principles of Scientific Management Essay Example | Topics and Well Written Essays - 1500 words
The Principles of Scientific Management - Essay Example However, the area of HRM is exceptionally complex and multilateral: there are many different theories and views on the nature, methods, and techniques of management described in the abundant organizational literature. Â Since the emergence of organizational science in the late 19th - early 20th century, the scholars have been sharing two dominant views on organizational culture. Apologists of one paradigm led by Frederick Taylor and Harrington Emerson (School of Scientific Management) believed that organizational culture was just one of the tools to ensure greater control over employees. Representatives of another approach such as Elton Mayo, Abraham Maslow, and Douglas McGregor (Human relations school) postulated that organizational culture was supposed to develop and motivate the employees without excessively rigid control (Schultz & Shultz 2002). Although each of these major paradigms has contributed significantly to the development of contemporary HRM, they rely upon entirely different principles and assumptions. Â The process of industrialization and sophistication of businesses that occurred during the last decade of the 19th century seriously changed the traditional managerial practices. Increasing the efficiency of labor became the key priority within the system of company-employee relationship. The concept of scientific management described by Frederick Taylor was the first systematic approach designed specifically to improve the labor efficiency of employees within the new system of work relationships (Taylor 1911). Taylor strongly believed that organizational culture was one of the most effective instruments to influence the employees and improve their performance and listed the most important elements of the ideal organizational culture. Â Taylor believed that the most effective approach to managing human resources should not be different from the approach used to manage other elements of the production process. Consequently, the Taylorian model of management relied on the assumption that the average employee was lazy, ignorant, passive, and lacked the motivation to perform effectively.
Tuesday, September 24, 2019
A Vision of Collaboration and Scholarly Community Research Paper
A Vision of Collaboration and Scholarly Community - Research Paper Example All stakeholders, including representatives of the parents, teachers, administration, the board members, and the educational leaders should develop a mutual consensus to develop a shared vision statement. For example, a survey should be conducted to know the demands and vision of the parents. In the survey, the parents should reveal what they want from the educational institute, as well as their viewpoints about the learning environment. Similarly, teachers’ representatives should also be interviewed to know their viewpoints about the creation of an interactive teaching and learning environment, as well as to get their viewpoints about the ultimate goal of the institute. Moreover, the board members should also reveal what they want to achieve and the ways to achieve those goals. For example, if they want to move the institute to the top ranks and through providing quality education to the students, then their vision statement should read like ‘To be the premier provider of education through the highest quality of learning and teaching standards’. After knowing the viewpoints of all stakeholders, a focused group discussion should be arranged in which the educational leader should put forward the viewpoints of all stakeholders on the table for discussion, analysis, and creation of a shared vision on which all stakeholders should agree. This is the way through which an educational leader can be successful in creating a shared vision among the stakeholders of the institute.
Monday, September 23, 2019
Search and Seizure 4th Ammendment Research Paper
Search and Seizure 4th Ammendment - Research Paper Example The officer must swear, under oath, by it. The amendment has been shaped by various cases along the way, examples being Mapp vs. Ohio in 1961, Katz vs. the United States in 1967, and United States vs. Jones in 2012. 1. Introduction Amendment IV of the bill of rights states, â€Å"The right of the people to be secure in their persons, homes, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by affirmation or oath, and particularly describing the place to be searched, and the things or persons being searched†(Asimow and Mader, 2004). Amendment IV has three sections; the first affords protection for the home, belongings, and the person of the individual. The second acts to prohibit seizures and searches, which are unreasonable, while the third insists based on a warrant, which means they must describe specifically what is to be seized, grounded by probability cause. The amendmen t is especially of importance given recent occurrences that have to do with invasion of the privacy of Arab Americans after 9/11. This paper will deal with the 4th amendment’s history, applicability, the rules for exclusion, exceptions made to the requirement of a warrant, and finally compile a number of important cases. 2. Adoption of Amendment IV Amendment IV, just like numerous other laws in the United States, has roots in the legal doctrine of England. Therefore, it is important to study its origin in both England and the United States. 2.1 History in the law of England In 1604, Sir Edward Coke ruled that everyone house was their fortress and castle, on top of being a defence against violence and injury, in the Semayne’s case. This case led to the acknowledgement that the monarchy did not possess unchallenged ability for the intrusion of its subject’s dwellings. The ruling, however, permitted agents of the government to carry out seizures and searches with l awful purpose, and possession of a warrant. Intensity of court cases against officers of the state had grown in bounds by 1760, especially since some of the officers still utilized general warrants (Taslitz, 2006). The case involving John Entick, into whose home Nathan Carrington, a messenger of the king, had entered forcibly in order to arrest his friends for the publishing of seditious papers. In the case, Charles Pratt ruled that the warrant was lacking in probable cause and that it did not specify which documents were to be seized (Taslitz, 2006). This case was a precedent in the limitation of the executive’s power to intrude on property deemed private. 2.2 History in America General Warrants and their use were barred via the enacting of legislation by the Massachusetts colony in 1756. This was brought about by complaints from the public over the 1754 Excise Act, which granted powers to the taxman that enabled the utilization of general warrants for the seizure of uncusto med and prohibited goods (Taslitz, 2006). James Otis, in a court petition, in 1761, denounced these policies, but the court ruled against him. After the election to the colonial legislature of Massachusetts, he pushed through legislation that demanded the granting of writs of assistance by judges, with the officer demanding them to be put under oath. However, the British governor overturned this. The Virginia declaration of rights, however, abolished general warrants
Sunday, September 22, 2019
How did war world 1 impact women Essay Example for Free
How did war world 1 impact women Essay There are all types of information including lesson plans, articles and news. BBC origin is a British Broadcasting Corporation. Established in 1922,London. The founders of BBC are John Reith and George Villers. BBC purpose is to â€Å"enrich peopleÊ ¼s lives with programs and services that inform, educate and entertain.†The values of the source are that it has beneï ¬ ts of hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, so it has a greater ability to see turning points/ key events. This source has credibility, because it was written by academic authority. The limitation of the source is that it is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be biased because it is British. It might take their side. In my opinion overall BBC is a trustworthy source. Notes Beyond Domestic Services: -WWI changed the role of women politically and economically. -WWI gave women bigger opportunities in paying jobs. -Around two million women took over menÊ ¼s jobs The War left women with a a wide range of jobs that were not available to them before and different jobs opportunities in different ï ¬ elds â€Å"The war revolutionised the industrial position of women it found them serfs and left them free.†Said the founder of Cambridge College in 1918 The war changed womens roles in factories. It gave women job opportunities which was not available before. Summary: WW1 affected women in the home front because it gave women an opportunity to prove themselves in a male role, doing more than house work and caring for their family. How did war world 1 impact women at the home front during the war? Sources Book: The us borne introduction to ï ¬ rst war world (December,6,12) O.P.V.L â€Å"The Usborne Introduction to ï ¬ rst World War†book is a reliable source because it is a book which provides detailed information and published works of the ï ¬ rst world war. The origin is Great Britain, published in 2007. The authors of the book are Ruth Brocklehurst and Henry Brook. The purpose of the book is to â€Å"provide a fascinating and detailed introduction to the First World War. It also includes a selection of recommended websites to take readers even further, with ï ¬ lm footage, photographs and eyewitness accounts.†The value of the source is hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them bias. The source was written long after the event, it has a grater ability to see turning points/ key eve nt. This source has credibility, because it was written by academic authority. The source is published, meaning that it was checked for accuracy many times. The limitation of the source is that the source is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be biased, because it is a british book. In conclusion this is a reliable source because it is a published book. Even though it may be biased it has facts that need to be edited. Notes Women into work -Before the war, jobs were available to to women, but they were limited (e.g. domestic work). -Before the war most were expected to watch over their family -In beginning of war, women were mostly involved in in charity work (e.g. making bandages and socks to send to the soldiers). -The war created many new jobs, keeping the soldiers supplied with basic needs. -Government used many posters to persuade women of all ages and classes to help out in the war and factories. -Millions of women helped out -Women operated telephones exchange, drove busses, worked agriculture and even worked dangerous, heavy jobs (e.g. mining, shipbuilding and packing explosives shells.) Summary WW1 affected women in the home front because women replaced men jobs, they helped in any area they could, from sending the soldiers basic needs to working dangerous jobs. How did war world 1 impact women at the home front during the war? Sources http://www.nls.uk/ learning-zone/history/ themes-in-focus/womenin-the-great-war (december 7,12) O.P.V.L NlS (national library of Scotland) is a reliable source because it is a library with information for educators and others. NIS origin is a library established in 1880s in Britain. NIS is a government funded organization. NIS purpose is to give educators and others a verity of resources and information. The values of the source is, The source has beneï ¬ ts of hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, it has a grater ability to see turning points/ key event. This source has credibility, because it was written by academic authority. The limitation of the source is that it is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be bias, because it is a british government funded organization, the government might want good things to be said. In my option overall TIS is a trustworthy source because it is government funded, meaning information is checked. Notes Women at work -During the ï ¬ rst year of the war, there was a lot of unemployment. -Women now took over menÊ ¼s jobs. -Even though women enjoyed working and earning money on their own, life for them was not easy. -Women worked long hours, plus they had to care for their children Summary: WW1 affected women in the home front because it changed the role of women, it changed the daily lives of women, and how the society looked at womenÊ ¼s roles in general. How did war world 1 impact women at the home front during the war? Sources http:// www.nationalarchives.go v.uk/education/ homefront/women/ factories/default.htm (December,11,12) O.P.V.L The National Archives, is a reliable source because it is a source which provides detailed information and reliable government sources. The origin is Great Britain, published in 2006. The purpose of the source is to â€Å"Provide many resources and documents for members of the public as well as professionals.†The value of the source is hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, it has a greater ability to see turning points/ key event. This source has credibility because it was written by academic authority (government library). The source is published, meaning that it was checked for accuracy many times. The limitation of the source is that the source is not ï ¬ rst hand meaning that facts could be changed or interpreted differently over time. This source might be bias, because it is a british online library, the sources in the library might take sides. Overall this source is reliable because it has a wide range of government supported sources. Notes -Although women worked in factories before. There was a big increases when the war started. -When men were called to the home front women were there to replace them. -Women did many different kinds of work. -they worked in the chemical and explosive industry,made shells and bombs, electrical cable and wire, uniforms, clothing etc.. -Around 7 million women were employed during the war. -Many women never worked before and had to learn how to cope with it all. (e.x. coping with working and taking care of their family) -Some had to travel far to work. -Some had to work part time so they could look after their children. -Some work for women was dangerous and risky. Summary: WW1 affected women in the home front because it gave women a change to showed a different side of women (e.g. how they are able to work and balance life.) Reï ¬â€šection on action plan: I thought I did a overall good job on my reï ¬â€šection plan. I thought I organized my reï ¬â€šection plan well. I like how I colored coded the plan and added check boxes next to the task. This helped me to stay organized and to see my progress. I thought overall I did a good job with keeping up with my reï ¬â€šection plan. Except for 2 days where I did not complete the OPVl. But ended up completing them the next couple of days. I think the action plan did help me with this task. It kept me organized and on task.
Saturday, September 21, 2019
The Recreational Gaming Zone
The Recreational Gaming Zone Statement of Financing needed: In order establish a new business, we need approximately Rs.50 Millions. In which half of the financing will be accessed through our Partners and the remaining will be accessed through Banks, investment companies and other financing companies. Statement of Confidentiality Report: This report is confidential and is the property of the co-owners as listed above. It is intended for use only by the persons to whom it is transmitted, and any reproduction of any of its contents without the prior written consent of the company is prohibited. Executive Summary The keys to success for The Recreational Gaming Zone is our ability to market effectively, creating an unmatched, cool, marvelous, and felicitous atmosphere where people will like to be, and hiring qualified/certified and skilled and knowledgeable staff to aid in the running of our programs and leagues. The sports and fitness club industry is a booming business that offers considerable turnover for individuals investing in it. The company provides a wide range of indoor sports services. Customers can join the sports club for a justified monthly fee. The large number of sports customers represents an attractive pool of prospective customers. The customers are private customers. The expected revenue is between à ¢Ã¢â€š ¬Ã‚ ¦. in the first year. The goal of this start-up is the operation of an indoor sports center Industry Analysis: Over the next five years, the sports industry is forecasted to show moderate growth, largely driven by demography and new entertainment opportunities. The company expects that the sports industry is undergoing significant change from professional sports to entertainment. Future outlook and trends: A brief analysis of the industry has provided us with the following facts and trends that might follow in the future. With the rapid change coming in the technological environment the establishment is expecting to face immense competition in the coming era. The company intends to pursue a strategy aimed at delivering sustainable growth in earnings and company value. The company expects that the highly fragmented market and its anticipated growth provide an opportunity for expanding the companys business and increasing its overall market share. The key strategies of the company are to: produce high quality sports experience increase the number of customers by making strategic investments, improving service quality. Demographic facts: Regarding economic trends and outlooks the income is at booming level and is expected to grow with the same pace in the area of Gujrat. Per capita income in Gujrat District was Rs. 1625/- compared to overall Punjab (Rs. 1389/- per month). In district Gujrat 34 percent people are living below the income level of Rs. 750 per month compared to Punjab where 39 percent people live under poverty line of Rs. 750/- per month (Government of Punjab, 2004).About 75-80% of the heads supporting families of the city reside in foreign countries particularly European countries, UK, U.S, and Gulf Region to earn their income. This has also fostered a belief in us to initiate a project like this in our chosen operational area. Beside the population of the city has also increasing vigorously. This increment in population coupled with an increase in the income level of the inhabitants has provided a strong opportunity for our business to thrive in the coming time. Analysis of competitors: Currently there is only one potential competitor in our locality, a project initiated by Zamindar Degree College. Other potential competitors might be organizations that can offer high technology like Virtual Reality to their customers, a product more advanced than the mere computer games offered by our entity to its prospects. From the industry data it is evident that sports business is a thriving business with strong market growth rate, and rate of return for investors. Our establishment is offering unique services and options contrary to our potential competitor in our locality. There are a number of benefits and advantages our business has got over competitors, like better gaming options, timing hours, a rich and diversified target market, and other geographic advantages. Market Segmentation: Based on the analysis of market we have decided to differentiate the market on the basis of gender, income, age and stage in the life cycle, usage status, and usage rate. On the basis of stage in the life cycle the categories include singles, married couples with children, married but without children, and retired individuals. The individuals meeting the criterion of income include those having income level of Rs. 40000 and above. In addition individuals having savings of Rs. 30000+ are also included among our prospects. The criterion of income applies to all other segments as well i.e. individuals coming under the heading of singles, married individuals and others should also have the above mentioned income level. Single females are prohibited to get membership in our venture. This classification has specifically been made by looking at culture of the locality of operation of our business. However there is no restriction for the membership of males. Separate timing hours have been organized for both singles and family memberships keeping in view the convenience of both categories. There are no age limits on getting membership in our gaming zone. But again the restriction and conditions described above equally apply to individuals of all ages and gender. Under the heading of user status come tourists, and other members like businessmen, teachers, engineers working at prominent positions, and similar knowledgeable intellectuals. Separate timing hours matching their schedules would be arranged, along with special promotion offers pertained to attract and retain them would be considered. Tourists another small market segment for The Entertainer will be the tourists who are attracted to the facility because of its size and appearance. Description of the Venture: Mission: It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members, while generating a profit for the owners and investors. Besides providing an excellent value to our customers Description: The Recreational gaming zone is a new multisport complex that will provide both members and casual users an opportunity to participate in a variety of sports and leisure programs and activities. The establishments main purpose is to provide an environment of pleasure and choice to its members seeking fun, recreation, and excitement by providing a myriad of strategic, adventurous, and other pleasure oriented gaming options. We have started this venture to provide residents of the locality with a completely new option to fulfill their need of refreshment and having fun. Currently the sports opportunities available to masses of the city are rapidly depleting due to increased population, and advancement in industry which has turned rural areas into urban ones. There is currently no other option in the city that matches our establishment. Currently there is only one major Playing Ground namely Zahoor Elahi Stadium operating in the city. Besides this there are some gymnasiums and karate clubs as well; however none of these provide opportunities comparable to our venture. So in order to avail the opportunity to satisfy our customers needs of refreshment we have decided to include versatile games in our venture like Bowling, chess, snooker, table tennis, and with relatively new technology based computer games to entertain children by grabbing their attention and sensation. The uniqueness of our idea has offered us with high chances of success, for there is currently no close competitor operational in our target market area. Only one such club is under construction near Marghazar Colony under the custody of Zamindar Degree College, which is directed to provide sports facility to respective college students and faculty members. No membership option is available to people of local community in this sports complex. We have chosen a site located near Chenab River, occupying a total area of 1 acre. A total of Rs. 10 Million has been spent out to purchase the land. The site has provided us with a strategic position to better target population of two major districts namely Gujrat, and Gujranwala, and their suburbs. In this way we are better able to gain first mover advantage by initiating this unique project oriented to capture the market of particularly Gujrat and secondly Gujranwala. Hence by choosing this locality to situate our business we are in a position of market leader and therefore can get high rate of return on our investment. High cost volumes have been incurred to acquire land and other capital necessary for full functioning of the venture. Every thing is purchased and nothing is acquired on lease. The budget to initiate such a costly project is expected to be round about Rs.40 to 50 million. Up to 50% of the financing is decided to be made through Banks and investment firms. The venture would comprise of single story building, including two major partitions. One portion is entirely dedicated to Bowling court which would consist of 25 columns. While the rest of the area is reserved for other games mentioned above in the discourse. Special endeavor has been paid to match the facility with latest standards. Besides these efforts to provide food arrangement have also been made to relinquish our customers. As this facility is completely new to our potential customers so we have also explored the option of trainers, to guide them and help them to get familiar with rules, and policies involved in playing games available at the establishment, during their membership with the institution. For this purpose we have hired the expertise of well reputed trainers working in established organizations similar to ours in other cities like Lahore, Faisalabad and others. This option to provide expert trainers for our customers was also necessary because none of the entrepreneurs initiating the venture has been expert in the field dealt by the establishment. Keys to Success The Keys to Success for The Recreational Gaming Zone are as follows: Marketing: We must make The Recreational Gaming Zone a common name in the Gujrat and creatively market our services to each of our market segments. Atmosphere of facility: By creating an unmatched cool atmosphere in the gaming zone through the use of first class equipment, floors, and colors, people will want to frequent visit our facility and our ability to retain members will be enhanced. Knowledgeable/qualified staff and management: By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The RGZ can meet all of their sport and fitness needs. Production Plan: Recreational gaming zone is a service oriented entity in contrast to manufacturing business. Hence there is no section of production plan included in the business plan of this venture. This section is mainly discussed in the business plans of manufacturing businesses. What we need to discuss here is to list the sources of supplies of games involved. Some of the supplies include pins used in bowling, the bowls that will be used for rolling, snooker balls, sticks for playing snooker, badminton shuttles and rackets, technical assistance in the successful implementation of computer games plus fixation of any defects, pieces used in the playing of chess and the boards on which the game is played, and finally the necessary equipment required in the playing of table tennis. Suppliers and their Location: Principal suppliers of our utilities are operating in Sialkot, Lahore and Gujrat as well based on the specialization of different regions. The accessories required in the playing of table tennis, badminton, and snooker can be found at least cost from the companies situated in Sialkot. The rest of the equipment particularly things made of wood would be procured from the suppliers at Gujrat, which is well known for its wood works. All the remaining items not available from the specified regions would be purchased from suppliers in Lahore. Operational Plan: The operational plan of the business is simple and straight forward. The company intends to sell its memberships to its prospects. Initial membership fee is fixed at Rs. 5000 for all members regardless of their category. As all the operations are carried out entirely at the establishment facility so the operational plan of our venture is somewhat different from most other service oriented businesses. The requirement of additional major capital is seldom, because it includes relatively long term assets and thus need not be purchased on a continual basis rather occasionally for e.g. in case of breakage of snooker tables or table tennis ones. On the other extreme there is often a need of utilities like shuttles, pins, rackets, to name a few. So it has been decided to keep an adequate stock of these items to meet the regular demands of customers adequately and instantaneously, plus reducing the costs associated with the storage of surplus inventory. There is an arrangement of separate department at RGZ to monitor the working of various operations performed. The hierarchy at the organization is depicted in the following diagram. The company intends to starts operations in the region of Jehlum city as well after two years of operations. This location is selected by looking at the charming market providing great potential for our business to thrive. Marketing Manager Goals: Establish valued relations with customers and employees Create awareness in the market place Providing the good environment. Make the policy attractive more and more people Flow of orders for goods and services Technology utilizations Finance: Finance is considered a backbone of any entity particularly the one going to establish newly. At RGZ the finance department has the following working described below Finance Manager: Responsibilities: Financial reporting. Checking cash inflow and outflows Profit and loss statements of monthly opening and closing. Prepare and review budget, revenue, expense, payroll entries, invoices, and other accounting documents. Check of proper working of the cashier. Budgeting Serial No. Item Registration Fee Membership Fee Monthly fee 1 Snooker Rs.500 Rs.5000 Rs.2500 2 Table Tennis 500 5000 2500 3 Chess 500 5000 2500 4 Bowling 1000 5000 2500 5 Computer games 500 5000 2500 Total 3000 5000 2500 The salaries of various employees working at RGZ are given in the table drawn below HRM DEPARTMENT: Recruitment / Selection of Personnel: Recruitment/selection criteria Employee orientation and training Compensation and Benefit Packages: Employee Bonus Base Pay (Salary) Medical Benefits Basic Needs Advance Salary Marketing Plan Effective marketing together with consistent promotion are the keys to success. The company focuses on a comprehensive web marketing and classical marketing strategy designed to attract new customers, convert leads into sales, and maximize revenue. In the start-up phase it is a central task of the marketing concept to establish name recognition and its own trade mark. Several marketing and sales promotion strategies are available in the industry to choose from. Later on the strategy will primarily be targeted to gain new customers and create customer loyalty of repeat customers. Market Research: Prior to starting our venture we have estimated the size and intentions of our prospects. The research data was very conducive for the opening of the venture of the type in discussion. The following chart depicts the response our prospects have provided to us. Research Methodology: The research methodology adopted consisted of the following contents. Both the primary and secondary sources of data collection options were explored as, EXPLORATORY RESEARCH INTERVIEWS QUESTIONNAIRE SAMPLING TECHNIQUE SWOT analysis of RGZ: The principal strengths of our venture are the unique games provided compared to our current competitors. The chosen site has also provided us with first mover advantage, for there is no present comparable venture operational in the region under consideration. Among the weaknesses come options that we have not included yet, such as swimming pool, Basket Ball, karate club, and other products that have been available from our close competitors like pace, AFC and others. There is a strong potential for the venture to gain advantage from the opportunity of first move plus innovation by reaping the rewards from prospective customers, for there is no alternative to our venture, to which they might refer as substitute. By using this opportunity we are in a better position to obtain high rate of returns on our investment, a part demonstrated in the financial section of the plan. The major threat as described earlier is the innovation and improved technology that might be introduced by our potential competitors in the future. Specifically if any competitor that enters the market with relatively advanced technology in the coming next two years can pose a serious threat to the profits generating capability of the sports complex. Another recent threat comes from the political scenario prevailing in the country, particularly war against terrorism, and the resulting bomb blasts and explosions made by extremists in various parts of the Country. To avoid this threat special endeavor would be made to void any security lapse. Competitor analysis: The information on this topic has been covered earlier in the plan however here a concise detail regarding the topic is made. The company is in a sense market leader, with no comparative competitors operational in the locality. A portion of competition comes from establishments like AFC, Pace, and Zamindar Degree College Sports Complex (under construction), due to somewhat similar products offered by these institutions, and in some cases offering products that have not been included in our planning operations. Despite all these our company has significant strategic advantage over our current and potential competitors. The product offering at the RGZ is completely unique in all aspects. Games like chess, bowling have a strong market potential and are currently offered by less similar establishments working in the surrounding areas of our venture. Marketing Objectives at RGZ: Marketing plays an important role in the survival of any business .The success of the co. in market depends considerably upon the role of marketing department. RGZ consists of marketing department with high aptitudes and innovative ideas in sports centers. Here a marketing manager, and sale manager, dealing officer, assistant manager and several other employees are working within marketing department. Specific Marketing Department Goals: By looking at the outcomes from the conducted SWOT analysis of RGZ and by completing competitor analysis the following main objectives for RGZ marketing plan have been set. Sell 750 memberships in year one, 1200 by the end of year two, and 2000 by the end of year three. Organize and develop various sports leagues and market them effectively. Provide young generation of Gujrat and surroundings a good entertaining plate form Show at least a 10% return to investors in the first year of operation. Marketing Strategies: Due to the size and convenient location of our facility, many people will be attracted to The Recreational Gaming Zone (RGZ) to see what we have to offer. However, we will not be content to just wait for customers to come to us. Instead, we will focus our marketing strategies on those market segments who match our offerings. The great thing about marketing The Recreational Gaming Zone (RGZ) is that each market segment relates, in certain ways, to all the others. Our main objective with our early marketing strategy will be to get people into our facility. Once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs that will be available to them. Some of the ways The Recreational Gaming Zone (RGZ) will get people into the facility include: Offering tours to junior and senior high schools during the building and early completion stages of the facility. Having a large promotional event to open the facility that will be free to everyone. Hosting and/or supporting various community events that will bring in many people who otherwise would not come. Mailing out free day passes to all of the surrounding area. Following the opening of The Recreational Gaming Zone (RGZ), print and radio media will be used to promote both the facility and the programs that are being offered to attract new people from all over the Gujrat and surrounding target market areas. Target Market Segment Strategy: Advertising Media Used Sales Strategies Sales promotion Public relations Pricing Print advertising Direct marketing The company uses direct-response advertising, including television, internet and other media, to attract buyers to the center. Advertising Advertising is any paid form of non-personal communication of ideas or products in the prime media i.e. television, newspapers, magazines, billboards, posters, radio, cinema etc. Advertising is intended to persuade and to inform. Advertisement Objectives: To create maximum awareness of this new sports complex among the people and tell them how important health for anyone. To build a strong brand equity by having a distinct position in the minds of the customers. Media Usage for Advertisements (Budget Requirements): FM Radio Print advertising Direct marketing Cable TV Ads Online marketing Online marketing The Company has the budget and strategy that allows it to use dozens of traffic providers to link to its core web site www.RGZ.com.pk . Newspaper advertising is an integral and desired part of the marketing strategy. Print media advertising is a mass communication tool. Printed advertisements will be used in national and international magazines to increase the number of customers. Marketing cooperation the best way to find out who would make a good partner is to research the potential businesses in the industry. Direct marketing The company uses direct-response advertising, including television, internet and other media, to attract buyers to the center. Media Used Time/Type Duration Total Costs (Rs.) Cable TV 6:00 pm to 11:00 pm 30 seconds 100000 monthly Radio 6:00 am to 10:00pm 45 seconds 60000 monthly Banners Handwritten 50000 annually Print Adverts. 100000 annually Public Relations Providing them proper coaching to run machines. Oversee game management operation Provide instant help to any member when he/she need. Organizing some programs on events like Eid, and other important events. Oversee and provide guidance for the scheduling of all athletic and recreational facilities including the developing of a price structure and the procedures to bill and collect all fees charged. Strategy and Implementation The Recreational Gaming Zone (RGZ) has a very large potential market. Because of the small number of recreation and fitness facilities in the Gujrat City, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Recreational Gaming Zone (RGZ) through radio and media advertisements. Sales Strategy Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The something for everyone slogan fits perfectly with The Recreational Gaming Zone (RGZ). All of the users of our facility must feel like they are getting the best possible value out of their money. If there is a better value, for equal services, The Recreational Gaming Zone (RGZ) will match or beat that value for our customers. Each person desiring a membership at The Recreational Gaming Zone (RGZ) will be able to sit down with a representative and be notified of all of their membership policies, terms and conditions. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Recreational Gaming Zone (RGZ) has to offer. It will be important to establish a relationship of trust with our members as retaining membership is equally important as developing new customers. Sales promotion Sales promotion strategies have temporary effects only. Sales promotion will be used for a limited time to increase the number of customers. The strategy will include special offers with opening discounts for new customers. The initial membership prices will be reduced by 50% for the first three months. Organizational Plan Company Ownership The Entertainer will be a Limited Partnership corporation that will be privately owned. Eight partners will own the company Identification of Partners: The principal partners of the venture are Mr. Usman Shaukat Mr. Faisal Amjad Mr. Fawad Saleem Mr. Hassan Mushtaq Mr. Qasim Javed Mr. Mohammad Babar Mr. Mohammad Adeel Mr. Fawad Zaman All these partners have contributed with the same percentage in the total equity of venture. Up to Rs. 0.8 Million has been paid by each party. While the remaining part has been financed from Banks and financing firms. Authority of Principals: The authority is distributed uniformly among all the entrepreneurs. There is no difference in potential for different principals. Management Summary and Background: The entrepreneurs will stay within their expertise in running the day-to-day operations of the facility, along with running and developing various leagues and programs for the community. Back-up for the general partners will include staff members who will compensate for the founders lack of experience in each area. For example, qualified personnel will be hired for the food and beverage and fitness areas. General help staff will be hired on a need basis as the users of the facility increase. There will also be a janitor hired for basic cleanliness and maintenance of the complex. The Entertainer will have a total staff of 13 people in the first year of operation. It is projected that an additional three people will be added each year for the next two years. The majority of the salaries are projected to raise 5% per year for the first three years. This estimate may be conservative. Assessment of Risks: Among the weaknesses come options that we have not included yet, such as swimming pool, Basket Ball, karate club, and other products that have been available from our close competitors like pace, AFC and others. New technologies: We are providing the latest technology in RGZ. And we expecting that for the next 2-5 years, the possibility of change in technology will be low. Financial Plan: Important Assumptions The financial plan depends on important assumptions, from the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions. Some of the more important underlying assumptions are: We assume a normal economy(not very strong as in Pakistan), with recession. We assume the rate of growth for the number of sports club memberships will continue. The company assumes that a number of trends are likely to further increase the demand for indoor sports. Break-even analysis: The risk analysis considers critical factors that may lead to a failure of the business concept. Such factors can involve failures during the implementation phase as well as during operations. Such potential factors are ordered according to the probability at which they can arise. Shown are the key factors that can lead to the failure. Data is drawn from surveys from five businesses with different services as well as revenue and cost structures. Growth is the core strategy of the company. Development activities require a high level of funding over a long period of time and, over the course of its existence, the company intends to develop or acquire other companies. There is no assurance that additional funding will be available to the company in the future or be secured on acceptable terms. If adequate additional funds are not available, the growth of the company might be significantly lower. The company may be unable to adjust spending quickly enough to offset any unexpected revenue shortfall. If the company has a shortfall in revenue in relation to the expenses, the operating results will suffer. The operating results for any particular quarter may not be indicative of future operating results. The company will experience a period of rapid growth that will result in new and increased responsibilities for existing management personnel. Further, the company will employ a number of additional senior management personnel. The companys growth is expected to continue to place, a significant strain on the companys management and operating and financial systems. . Insufficient demand and wrong capacity frequently leads to business failure. This includes permanently low demand as well as a temporary collapse in demand. Often demand estimates were too optimistic at the outset. Such failures might also come from external shocks instead of operating deficiencies. Disruptions or management failures may cause interruptions in service or reduced revenues. If service is not restored in a timely manner, this would reduce revenues or increase costs. Service disruptions could also damage
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